The story behind Moogui's

From artisanal 3D printing to ^the 1st phygital collection in the world

It all began in 2020, in a garage, with a simple idea: to create a unique object, one that transcends the physical world. The goal is to connect a real object to its digital counterpart, paving the way for a new form of collecting.
This is how the Moogue was born, a physical object designed from the outset to also exist in the digital world.

Over the course of two years, the concept was refined, and the first Moogues were manufactured individually using 3D printing. In 2023, Moogue received a silver medal at the Lépine competition, marking its first recognition. However, the Moogue had not yet been tokenized, and it became crucial to find a way to do so.

To test the idea, a small game publishing house was created. Between 2022 and 2024, 10,000 handcrafted Moogues were produced and sold. All this without funding, with logistics driven by passion, but still without any connection to blockchain.

Then, in July 2024, at a major gaming event, a pivotal encounter changes everything. The Moogue is introduced to one of those who will become partners, who has extensive blockchain knowledge. Excited, he suggests staying in touch.

In September, the Moogue project was presented at the Vierzon Web3 Hackathon , supported by major figures in the sector. A team was formed, and a prototype of a phygital Moogue—both physical and digital—was unveiled. Secure, traceable, and tamper-proof, it won first prize and a $4,500 grant.

This is how Moogui's was born. The project took shape, the team formed, and the company was officially founded in May 2025 as a simplified joint-stock company, led by four partners sharing a common vision: to bring together the real and the virtual in a single object.

Moogu is the world's first ^phygital figurine , collectible and playable .

Collect. Play. Trade. Sell.